YouTube Experience
Nickelodeon (2019-2020)
Managed day-to-day operations for 3 channels with a total of over 30+ subscribers
Led the channel launch strategy of 4 new YouTube Channels
Henry Danger (Now merged with Nickelodeon main channel)
Developed thumbnails based on character popularity, video content, color psychology and YouTube best practices
PEOPLE, Inc. (2020-2025)
Managed day-to-day operations for:
People Magazine (1.4M subscribers)
Entertainment Weekly (700K subscribers)
Re-optimized titles, thumbnails and other SEO data for:
Managed livestreams for red carpet events and comic-cons
Created weekly, bi-weekly and monthly reports that breakdown channel health, wins & losses
Helped increase views for Entertainment Weekly & PEOPLE by over 30% YOY by implementing better SEO practices and thumbnail direction
Developed and designed hundreds of thumbnails: